Over the years, I have had the opportunity to work with some exceptional leadership coaches. One lesson I learned from James Larson, an executive coach I worked with for many years, is that your intuition is really your unconscious mind recognizing patterns. This came up as we were discussing the importance of recognizing patterns in people’s behavior, in market reactions, and in all aspects of life really. I would always tell my team that watching for patterns is key to their success leading others and in making sound business decisions.
What Is Intuition?
Intuition is often described as a "gut feeling"—that internal voice guiding your decisions when you aren’t consciously thinking, when you are under stress, or when your willpower is down. Intuition is the brain’s ability to process vast amounts of information at lightning speed, allowing you to make decisions more quickly. Deprived of intuition, we would be paralyzed and overwhelmed with the vast amount of decisions one must make in their day to day lives. Intuition works without you realizing it as your brain scans for patterns from past experiences and applies them to the present situation, allowing you to arrive at conclusions quickly and seemingly without effort.
As Steve Jobs once said, “Intuition is a very powerful thing, more powerful than intellect, in my opinion.” In many ways, intuition is our brain’s shortcut for decision-making, bypassing deliberate thought and using past experiences to guide us. The more experiences we have, the stronger our intuition becomes. This is why seasoned professionals often seem to have an uncanny ability to "just know" the right decision without having to analyze every detail. Key lesson: seek out as many different roles and responsibilities as you can within your company. Learn as much as possible about your industry and look for trends and patterns. Study your business and the external inputs that will impact your industry.
You may have experienced this if you have worked with an exceptional doctor. In fact, I had one such experience. When my oldest son was an infant, he developed a strange illness. The symptoms were similar to what one would experience with a cold but included some unusual things that wouldn’t typically be present with the common cold. We took him to our pediatrician and within seconds he told us to get our son down to the children’s hospital ASAP. He said he couldn’t be sure but based on some spots on my son’s tongue, he may have Kawasaki’s Disease–an extremely rare occurrence. The hospital confirmed after running myriad tests and shared with us that they were simply blown away that our pediatrician had identified the issue so quickly. Our doctor within seconds knew what took multiple tests to confirm. This was instinct, experience, and pattern recognition in action.
What Is Pattern Recognition?
Pattern recognition is the cognitive process that allows us to identify familiar trends and structures. It’s how our brain organizes the chaotic flood of information we encounter daily, breaking it down into familiar chunks so we can make sense of it. Whether it's recognizing a familiar face in a crowd or spotting trends in the stock market, pattern recognition allows us to understand the world more quickly and efficiently.
Daniel Kahneman, in his book Thinking, Fast and Slow (highly recommended reading), explained, “Pattern recognition and association are crucial cognitive processes by which we understand and navigate the world. They allow us to predict what might happen next based on prior experiences.”
How Pattern Recognition Creates Intuition
The connection between intuition and pattern recognition is clear. Your "gut feeling" isn’t some unknowable force—it’s your brain drawing on an internal database of patterns it has encountered over time. Every experience you've had, every problem you've solved, and every decision you've made gets stored in your subconscious mind. When you face a new situation, your brain rapidly sifts through these memories, finds a match, and delivers an intuitive response.
As Gary Klein, a researcher into decision-making, stated, “The more we recognize patterns in our environment, the faster we are able to make decisions. Intuition is not magic; it’s the brain’s ability to make fast judgments based on previous patterns.”
The Role of Experience in Sharpening Intuition
The reason experts often seem to have better intuition than novices is that they have encountered more patterns over the course of their careers. Their brains have had more opportunities to learn, store, and retrieve patterns, making their gut feelings more reliable.
Herbert Simon, a Nobel Prize-winning economist, summed this up perfectly: “Intuition is nothing more and nothing less than recognition.” The more experience you have, the more patterns your brain has stored, and the more reliable your intuition becomes in those specific situations.
Balancing Intuition with Analysis
Of course, intuition isn’t foolproof. Just as our brain can quickly recognize patterns, it can also be misled by them. Sometimes, the patterns we expect to find aren’t present, or they are new and unfamiliar. In such cases, relying solely on intuition can lead to poor decisions. This is why it’s important to strike a balance between gut feelings and analytical thinking.
As Daniel Kahneman pointed out, "Sometimes intuition will fail us when the world presents a situation that doesn’t fit the patterns we have learned. This is why it's important to balance intuition with deliberate, slow thinking."
In fields like investing, entrepreneurship, or leadership, intuition can help you make quick decisions in familiar situations, but it should always be supported by careful analysis when navigating new territory.
Training Your Intuition
The good news is that intuition can be honed. The more you expose yourself to a particular field or situation, the better your brain becomes at recognizing patterns. This is why professionals in any industry—from athletes to entrepreneurs—spend years practicing and learning. The more patterns they encounter, the sharper their intuition becomes.
John Naisbitt, author of Megatrends, once said, “Intuition becomes increasingly valuable in the new information society precisely because there is so much data.” In an era where information overload is the norm, our ability to recognize patterns and rely on intuition becomes a powerful tool for cutting through the noise and making quick, effective decisions.