John Makarewicz

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want versus need

February 01, 2022 by John Makarewicz

“Customer development isn’t asking customers what they want; it’s seeking to understand what they need, how they work, where their pain points and highest priorities are. Customers may not be able to articulate what they want, but they can’t hide what they need.” — Cindy Alvarez

February 01, 2022 /John Makarewicz
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