adaptation

“One thing to keep in mind: no matter the type of culture, or how disruptive it might have been in its origins, the longer a group exists and the larger it grows, the more conservative it will become. This is an inevitable result of the desire to hold on to what people have made or built, and to rely on tried-and-true ways to maintain the status quo. This creeping conservatism will often be the death of the group, because it slowly loses the ability to adapt.” - Robert Greene